Dreamforce Global Real Estate

BRANDING SALESFORCE TOWER AND SALESFORCE PROPERTIES AROUND THE WORLD.

This was a completely new opportunity for me and really allowed me to look at this with “a child’s eye”. The challenge was to take one of the world’s most innovative companies and immerse Employees, Partners, Customers and The Community in the Salesforce brand. As much as Marc Benioff touts Salesforce's path to becoming the fastest software company to reach $10 billion in annual revenue, he's also trying to create a model for keeping 19,000 employees happy and healthy. I think I helped deliver on this vision.

Salesforce was exploding internationally so we wanted the consistency of the brand in our places, experiences and style come through in our workplace. We defined everything we did at Salesforce HQ in San Francisco then repeated thought the WW footprint. Whatever office you stepped into across the globe, you immediately knew you were at Salesforce.

The top illustration gives you an idea of how immersive one of our lobbies can be. The lower chart shows how much leadership and collaboration these efforts entailed. Teamwork makes the dream work.